Amazon wholesale is a business model where sellers buy products in bulk from suppliers and sell them on Amazon.
In this model, sellers do not create their own brand.
Instead, they sell products that already exist and already have customers.
This is why many sellers choose wholesale.
Customers already trust the product, so sellers focus more on sourcing and pricing.
How Amazon Wholesale Works
The wholesale process usually follows these steps:
- A seller finds a wholesale supplier
- Products are purchased in bulk
- The seller receives an invoice
- Products are shipped to Amazon FBA
- Amazon stores and ships the products
This process may look simple, but it requires proper planning.
Why Wholesale Is Different from Other Amazon Models
Wholesale is different from:
- Retail arbitrage
- Online arbitrage
- Private label
Wholesale focuses on real suppliers and real documents.
Amazon prefers this model because it is easier to verify.
Amazon Wholesale in 2026
In 2026, Amazon pays more attention to:
- Where products come from
- Whether invoices are clear
- Whether supply chains are real
Wholesale still works, but only when done correctly.
Sellers who understand the process and follow the rules have better chances of long-term success.
🔹 Blog FAQ
Q: Is Amazon wholesale safe for long-term selling?
Yes, when sellers use proper suppliers and documents, wholesale is considered one of the safer Amazon models.
